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Podcast Episodes

Each episode offers insights that you can put to work.

Our In The Key Of D podcast episodes feature conversations about digital marketing with top Twin Cities business leaders and digital experts. Host Kathy Hollenhorst and co-host Gino Giovannelli explore why digital matters and how it helps entrepreneurs, business leaders, and marketing professionals make their businesses better. Learn more about the In The Key Of D Podcast.

The In The Key Of D podcast episodes are about engaging with influential leaders, getting resources, and using newfound knowledge to make practical changes in your business. Whether you're new to digital marketing or an experienced practitioner, each episode offers insights that you can put to work on your own organization. Plus, they're fun to listen to!

Episode 1: Let's Get Digital
episode 1

Let's Get Digital—Featuring Kathy Hollenhorst & Gino Giovannelli

What is digital transformation and why does it matter to business leaders, entrepreneurs and professionals? In this pilot episode for "In the Key of D" host Kathy Hollenhorst and co-host Gino Giovannelli help frame-up the big questions around using digital, how to get started and preview the fascinating topics we'll dig into with our guests.

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Episode 10: How a 153-Year-Old Startup Goes Digital — Featuring Steve Yaeger
episode 10

How a 153-Year-Old Startup Goes Digital—Featuring Steve Yaeger

For the Star Tribune, delivering quality journalism to the people of Minnesota for 153 years has made it the largest newsgathering force in the Midwest and one of the most touched newspaper brands in the US. But the advent of the digital age has brought the challenges of adapting to changing reader behavior, an accelerated news cycle and the prospect of a print-less future. How do they navigate these massive global shifts? Steve Yaeger, CMO at the Star Tribune, joins the podcast to talk about the award-winning media brand’s digital transformation journey, customer acquisition, and the company’s focus on long-term sustainability.

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Episode 11: Going Over-the-Top with Pete Harrison
episode 11

Going Over-the-Top with Pete Harrison

Startups don’t have the luxury of being sluggish out of the gate. Analytics are more rigorous, budgets are more constrained, and investors are watching the clock. It’s not so much “less is more” as “do more with less and do it quickly" for these small to midsize businesses working to launch their company and products. Pete Harrison, seasoned startup advisor and digital marketing leader, joins the podcast to share his insights on leveraging digital channels and testing to get to market more quickly. He explains how OTT (over-the-top) TV Advertising (ads for streaming TV) compares to Linear TV Advertising (ads for broadcast TV), plus why and when to use these channels.

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Episode 2: Why Sears Could Have Been Amazon
episode 2

Why Sears Could Have Been Amazon—Featuring Craig Herkert 

Dust from the Digital "big bang" is still settling. Global retail executive & Advisory Board member Craig Herkert knows the digital world is in its infancy and that change is just what business leaders and professionals sign up for. Craig joins the podcast to talk big picture: adapting to survive, the ethics of moving with—not in front of—your consumer, and why Sears failed to become Amazon.

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Episode 3: Measure Twice, Cut Once
episode 3

Measure Twice, Cut Once—Featuring Andrew Benson & John Dusek

When Shakespeare wrote "To thine own self be true," he might have been talking about Andrew Benson and John Dusek, who together co-founded Straight Line Theory, a company focused solely on user experience (UX) research and design. Andrew and John join the podcast to help us understand what UX design is all about, the challenges of developing digital products that are easy to use, and why users should influence technology, not the other way around.

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Episode 4: Small Bets Placed Often
episode 4

Small Bets Placed Often—Featuring Jen Swanson

Digital transformation is not a toaster, you can’t just plug it in and expect it to work. It’s also not a big budget project that you wash your hands of after the end-date. So, what is it? One way to think of it is as a series of small bets, placed often. Founder and principal of her own highly-successful consulting business and former VP of Digital at Optum, Jen Swanson joins the podcast to discuss digital risk and reward, how she helps companies integrate digital into their business strategy, and why projects end but products endure.

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Episode 5: Welcome to the Sh*t Show
episode 5

Welcome to the Sh*t Show-Featuring Andrew Eklund

Ciceron CEO Andrew Eklund has captained his crews through multiple major economic storms over the past 20 years, and has stayed afloat by being adaptive and innovative. He joins the podcast to discuss why “economic reinvention”—using digital channels—is key to business survival in times of crisis, how to empower a fast & nimble team, and most importantly: why he loves the band Phish.

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Episode 6: Keep the Talent, Lose the Fear
episode 6

Keep the Talent, Lose the Fear—Featuring Darin Lynch

What’s the secret sauce for creating a digital culture that promotes company flexibility, talent retention, and fun? Hint: It’s not just a pint of Irish beer (although that can help). Award-winning business leader & Irish Titan CEO/Founder Darin Lynch joins to talk about how weaving digital and technology throughout your business practices can nurture a culture that keeps the best talent around, drives change, and promotes scalability for businesses, while also fully enjoying the journey.

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Episode 7: Evolution Not Revolution
episode 7

Evolution Not Revolution - Featuring Stuart Harris 

“Go big or go home” doesn’t equal success for companies undertaking digital transformation. It’s so important to hit smaller, measurable goals before swinging for the fences. As Group President of Digital Transformation at Emerson Stuart Harris knows, companies must have a clear strategy before deploying new technologies. He joins the podcast to discuss the key aspects of driving digital change and how Emerson is helping their customers evolve dynamically.

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Episode 8: Bridging the Divide—Featuring Aaron Keller
episode 8

Bridging the Divide—Featuring Aaron Keller 

We are living in an increasingly digitized world, but we'll always be physical beings. Good design is no longer either only digital or only physical—it must function in both spaces, harmoniously. Capsule co-founder & CMO, design philosopher and author Aaron Keller brings his thoughtfulness to the show to discuss digital design theory and practice, sustainable packaging, and why designers must see the consumer as a human being first.

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Episode 9: If You Host It, Will Anyone Actually Come?—Featuring Wendy Blackshaw
episode 9

If You Host It, Will Anyone Actually Come?—Featuring Wendy Blackshaw

When you’re a leader in uncharted territory—like trying to plan a mega-event during a pandemic—what do you do? Make your own map. Brand visionary and dynamic leader Wendy Blackshaw has been making her own map using digital tools throughout an adventurous career. Wendy joins the podcast to talk about how digital has changed what’s possible in marketing, her experience building mega-event brands (including Super Bowl LII & the upcoming NCAA Women’s Final Four 2022), and why trusting your team of experts is vital to successful outcomes.

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We hope you enjoy In The Key Of D podcast. Creatis helps companies like get things done – including digital! Whether we adding employees to your team or managing projects through the Creatis Studio, our goal is to complement the work of your external agencies and partner with your internal departments to get things done.


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Creatis, Inc. Headquarters
227 Colfax Ave. N.
Suite 150
Minneapolis, MN 55405

Tel: 612-333-3233

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