Product Marketing Manager (Active Search!)
Key Responsibilities:
- Define and communicate product value proposition
- Support development of product positioning and messaging that differentiates us in the market
- Create marketing content and sales tools that articulate and demonstrate product value to both prospects and existing clients (including ROI tools, presentations, RFP content, case studies, white papers)
- Assess competitive intelligence to aid strategic decision making and development of key messaging/positioning
- Identify points of differentiation for best positioning services and technology solutions and adjust marketing content based on market trends and changes
- Create product collateral, presentations, customer case studies and briefs, web content, thought leadership presentations, product videos, webinars, and other sales materials.
- Execute launch plans for both new products and product enhancements
- Identify demand generation and market awareness opportunities
- Provide product training as needed
Qualifications:
- 6+ years of relevant industry or product marketing experience
- Domain expertise in healthcare IT and provider market
- Excellent written and oral communication skills
- Strong project management skills
- Attention to detail
- MBA preferred
Qualified and interested candidates can send their resume to This email address is being protected from spambots. You need JavaScript enabled to view it. or follow the link and apply here: Apply Now!
