
In The Key Of D | Digital Marketing Podcast
What can Digital do for you? In The Key Of D is a podcast about digital marketing featuring conversations with top Twin Cities business leaders and digital experts. Host Kathy Hollenhorst and co-host Gino Giovannelli explore why digital matters and how it helps entrepreneurs, business leaders, and marketing professionals make their businesses better.
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Featured Episode

episode 13
Giving Freedom Within the Guardrails—Featuring Kymm Bartlett Martinez
Every brand wants to go viral. But as a marketing or business leader, how do you know when your messaging is going off the road? Install guardrails, says executive Kymm Martinez. Staggering success has followed Kymm from her work with CPG giant General Mills to her current role as VP/Chief Marketing & Communications Officer at the University of St. Thomas. She understands that as digital evolves, trendsetting marketers must pay attention to cultural transitions, take risks on experimental channels, and understand brands as more than just products, but also as the people who use the brand. In this episode of In the Key of D, Kymm shares a wealth of insight on leadership and fostering creative freedom that stays between the rails.
Guests

Kymm Bartlett Martinez
Kymm is the first-ever VP / Chief Marketing Officer and Chief Communications Officer (CMO/CCO) for the University of St. Thomas, the largest private university in Minnesota. Prior to joining St. Thomas in 2016, Kymm spent nearly 20 years in general management and marketing with General Mills.

Cole Ranzau
Cole Ranzau is a passionate digital marketer who has spent the majority of his career working with the Minnesota Timberwolves and more recently in higher education at Strategic Education Inc. Over his 8 year career he has some great experience in many different areas of digital including paid search, SEO, conversion rate optimization, UX, and content strategy/ He has led multiple site redesigns and is currently leading a Testing Insights & Experience Strategy team at SEI.

Steve Yaeger
Steve is Star Tribune’s chief marketing officer and senior vice president of circulation. Steve is responsible for directing the company’s consumer marketing, customer acquisition, distribution, retail sales, and customer service. Prior to joining Star Tribune in 2012, Steve co-founded Aspyrion, a marketing consultancy that worked with leading regional and national brands.

Wendy Blackshaw
Known as strategic alliances brand visionary and dynamic leader, Wendy has generated over $100M in sponsorship revenue, co-op advertising, media sales, and billions of brand impressions in my collaborative leadership roles with MN Super Bowl, Sun Country Airlines, Mall of America, MN North Stars, Rollerblade and numerous media organizations.

Andrew Eklund
Over the past 25 years, Andrew has led Ciceron and our clients through the entire history of our digital world. He’s able to do so by finding and hiring the very best creative, media and data experts in the field who push each other to be better, faster, smarter — an education delightfully known as the “Ciceron MBA.”

Darin Lynch
Darin Lynch is the Founder and CEO of Irish Titan, a digital agency focused on ecommerce & digital, design & creative, content & strategy. Darin offers over 25 years of digital, marketing, sales, technology and leadership experience ranging from Fortune 100 financial firms to national retailers to start-up and early stage companies.